Bar Que sits on the corner of Harilao Trikoupi and Strofiliou in Nea Erythraia, Northern Athens. The cuisine revolves around barbequed meats and this was the starting point for our design and the branding concept.
Barbequing is a social activity, so the design opens up the kitchen and allows the choreography of the chefs to become part of the dining experience, with some diners even sitting along the kitchen worktop to eat. A steel grille, reminiscent of a barbeque grill, acts as a false ceiling that accentuates the height and gives the space a dark, masculine weight.
A deep frieze of cut pine blocks, arranged as an abstraction of the traditional butchers chopping table, is suspended above the activity allowing continuity between the interior and exterior dining areas. The glow of the wood-block frieze combines with varied pieces of wooden furniture and a large, glass-jar chandelier to warm the space, balancing soft, crafted and delicate textures with the rough black steel ceiling and the blaze of the grill from the open kitchen.
In collaboration with DGGD the branding completes the atmosphere by borrowing the font from the tool used to brand meat before hanging, to design the restaurant logo. The ‘Taste the Fun’ neon motto reminds everyone that barbequing is a sociable activity and that the preparation, grilling and eating of good quality meat should be celebrated.