Roots & Bulbs
Marylebone, London UK
Dimitris Karampatakis, Mara Papavasiliou
Roots & Bulbs use natural, raw ingredients to make clean and healthy drinks in elegant packaging. We decided to take the same attitude for the design of their first shop and chose natural, raw materials to create clean spatial elements with an elegant finish. In this way the shop reinforces the ethos of the company and its product.
With a palette of natural materials we created 3 main elements that would give the shop and company a strong spatial identity. The first, inspired by the company name Roots & Bulbs, is the main service counter and display surface, a large block of rammed earth that is inlaid with copper trays used in various ways by the shop staff to store or display items. The second element is a custom built, sandblasted stainless steel display fridge designed in collaboration with the kitchen makers Xenex. The colourful bottles are hung on a sliding rail system, displaying them in clean, organised rows at the optimum temperature for retaining their nutritional value. The third element of the design is a series of copper ‘halos’ that run overhead, marking out space for various functions. Along these copper rails sit custom designed spotlights honed from solid copper, positioned to illuminate the key activities below.